Service Credit Union Becomes First Mission Champion Sponsor of Step Up Parents

Service Credit Union is Step Up Parents’ first Mission Champion sponsor of its Winter Stability Campaign, a five-month initiative that uses Spinning Generosity as a springboard for sustained family support through April. 

Spinning Generosity is a week-long indoor cycling charity event organized by LizFit that raises money and awareness for seven local charities, including Step Up Parents (SUP), from December 9 to 15. “We are using this event as a way to promote awareness about the need to keep families warm, safe, and together through the entire winter," explained Denyse Richter, SUP Founder.

In sponsoring Spinning Generosity, Service Credit Union will help directly stabilize at least ten families throughout New Hampshire's coldest months as part of SUP’s inaugural Winter Stability Campaign. The campaign will conclude with the distribution of a custom impact brief that will feature real family stories and measurable outcomes.

"The campaign transforms how we think about sponsorship," added Richter. "Instead of a one-time transaction, we're building sustained relationships that create lasting impact. Service Credit Union's leadership as our first Mission Champion sets the standard for meaningful community engagement."

The $5,000 Mission Champion sponsorship covers costs associated with providing critical utilities assistance and household essentials when children enter kinship care. Founded in 2019, SUP focuses on kinship caregivers who assume responsibility for children whose parents struggle with substance use disorder.

The goal of the Winter Stability Campaign is to stabilize at least 60 families this winter. 

To learn more about the Winter Stability Campaign or Spinning Generosity, click here. Information about Spinning Generosity is available at spinninggenerosity.com.